Search engine optimization is a broad topic that encompasses many different types of services. One type of service, keyword research, focuses specifically on finding the keywords that your site should rank for and optimizing your content to target them. By targeting the right keywords, you can send qualified traffic to your website and improve search engine rankings. The following are some of the top keyword research tools:
1. Google Keyword Planner
Google Keyword Planner is a free keyword research tool offered by Google. It is a great free tool that allows you to generate keyword ideas, get search volume and cost data, and perform keyword research.
The Google Keyword Planner will give you valuable information about the number of people searching for terms related to your business, which keywords are most popular with them (and thus likely to bring in more sales), how much traffic these keywords receive on average, and how much advertisers are willing to pay for those ads (or “cost per click”).
2. Keyword Tool Dominator
Keyword Tool Dominator is a keyword research tool that lets you find long tail keywords, search volume, and keyword difficulty. It’s a great tool to find long tail keywords and it has some features that make it stand out from other tools on the market.
One of its biggest strengths is the ability to generate up to 500 searches per day for free without having to sign up or enter any information about yourself. You’re able to select your country and start typing in your first word or phrase that describes what you want to learn more about (i.e., “best marketing ideas”). From there, Keyword Tool Dominator will suggest phrases based on what was typed in before with an estimated monthly search volume below them (in red).
3. Keywords Everywhere
Keywords Everywhere is a free keyword research tool that helps you find the best keywords to use in your content.
It’s a Google Chrome extension that adds a new tab to your Chrome browser that displays Google search volume and competition data for any keyword you search for.
All you have to do is type in the keyword of interest and it will display its search volume, as well as how competitive it is (as measured by AdWords’ Quality Score).
Ubersuggest is another free keyword suggestion tool. It uses Google Autocomplete feature to generate keyword suggestions. You can use Ubersuggest to generate long-tail keyword suggestions and find out what people are searching for on the internet in your niche.
5. Serpstat – Best Free Keyword Research Tool for SEO (2018)
Serpstat takes a different approach to keyword research, by analyzing your competitors and showing you the keywords they rank for.
You can then use those same keywords in your own website to get better rankings in Google.
This is an easy-to-use tool that works quickly, so it’s perfect if you need a quick solution to find new keywords that will help you rank better in Google.
6. LSI Graph
LSI Graph is a free keyword research tool that helps you find long tail keywords and LSI keywords.
LSI stands for Latent Semantic Indexing and is a mathematical technique used to identify related words. LSI Graph shows you the related search terms based on the main keyword that you enter into their search box.
7. KWFinder – FREE vs PAID Keyword Research Tool
KWFinder is a very popular keyword research tool that offers both free and paid versions. The free version is limited to 15 monthly searches, but it lets you do basic keyword research without any restrictions. For more advanced features such as auto-completion and prioritization tools, you’ll need the paid version which costs between $24-$65/month depending on your plan.
While the paid version has more features, the main difference between KWFinder’s two offerings is how much data they provide: the free version gives you access to 7 million keywords while the paid one provides access to 100 million (and many other features).
8. Wordtracker Scout
Wordtracker Scout is a free, keyword research tool that allows you to search for keywords related to your topic and get suggestions based on the terms you put into the search bar.
The tool lets you select from various language options and provides both volume and competition information for each suggested keyword. You can also see how many domains have these keywords in their title tags, which gives you an idea of how much organic traffic they are likely to drive.
The cons of this tool include:
- The results seem to be more relevant when using more specific queries (e.g., “best widgets” rather than “widgets”).
- It doesn’t work very well in languages other than English—if your site targets customers speaking Spanish or French, this tool may not be right for you.
9. Answer the public keyword generator tool
This tool is based on the Google Autocomplete feature. The highlighted words are keywords. You can use this tool for SEO, content marketing, product creation and advertising purposes. It can also be used for keyword research.
10. SEMrush – Best Free Keyword Research Tool for SEO (2020)
SEMRush is one of the best free keyword research tools for SEO because it provides a huge amount of data about your competitors. The tool provides you with a list of keywords that people are searching for on Google and other search engines, as well as their search volume, CPC, and competition level.
SEMRush also tells you how many links point to each site in the top 10 results for the given query — which can be helpful if you’re trying to figure out how high up in Google’s algorithm your competitors’ pages rank.
In this article, we have taken a look at the 10 Best Free SEO Tools to do keyword research in 2020. We hope that you’ve found some of them useful and will help boost your search engine optimization strategy for the better.